Thanks to an EA update post we now know Apex Legends has accrued 25 million players since its release on 5th February. Concurrent players, meanwhile, peaked at a healthy 2 million.
Alongside being free-to-play, part of the reason for the impressive numbers is due to Apex Legends’ marketing – or rather, lack of. Respawn opted to keep Apex Legends a secret to reduce the likelihood of a sceptical reception. As explained by lead producer Drew McCoy in an interview with Eurogamer, Respawn is “doing a free-to-play game, with essentially loot boxes, after [it was] bought by EA, and it’s not Titanfall 3”. Seems like a valid reason to avoid an extended marketing campaign.