Street Fighter 5’s in-game ads return, this time for Uniqlo

March 12, 2019
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Street Fighter 5’s much-maligned in-game adverts have returned.

After Capcom slapped Dhalsim’s necklace of shrunken human skulls with an ad for its Pro tour, the company said it was going to have a rethink. Now, in-game ads are back, this time letting us know about new Street Fighter T-shirts from Japanese clothing shop Uniqlo (thanks, EventHubs).

However, the ads work a little differently this time. While they appear in stages (Capcom Pro Tour-themed stages only) and during pre-match loading, they do not appear on the characters themselves, which suggests Capcom’s learnt a valuable lesson.

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