Ubisoft says no more physical toys for Starlink following lower-than-expected sales

April 4, 2019
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Ahead of Starlink: Battle For Atlas’ big free Spring update, coming later this month, Ubisoft has confirmed that it won’t be releasing any more physical toys for the game, due to lower-than-expected sales.

When Starlink was first announced during E3 2017, Starlink’s big gimmick was its accompanying range of real-life plastic ships, pilots, and weapons – which could all be snapped together and switched independently to bring different combinations in and out of play.

At the time of its reveal, some pointed to the fact that other toys-to-life games, such as Skylanders and Lego Dimensions, were already falling out of favour with the public. It’s not entirely surprising, then, that Ubisoft has now explicitly confirmed that its toy range didn’t exactly fly off the shelves. “Starlink: Battle for Atlas has been a passion project for us from the start, and we are incredibly proud of the modular Starship technology we have developed, and how well players have responded to it,” the company wrote in a new blog post.

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