If you tuned into Bethesda’s E3 2019 press conference, you’ll have heard some rather enthusiastic cheering bellowing from your speakers. E3 briefings are no strangers to over-the-top screaming, but the whoops and hollers at Bethesda’s show stood out. They followed what felt like every on-stage spoken sentence, to the amusement and, it felt, sometimes annoyance of those charged with presenting games to the world.
The front row hype became something of a meme after Twitter user @theSirToasty released a video compilation showing the likes of Tango Gameworks boss Shinji Mikami and ZeniMax Online Studios studio head Matt Firor getting shouted at – repeatedly.
Clearly, the people at the front of Bethesda’s press conference were having a whale of a time. But were they marketing plants, Bethesda employees simply thrilled to see their work presented during the show, or just mega-fans?