Dead or Alive 6 hair colour change microtransaction “a complete slap in the face”

March 2, 2020
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Koei Tecmo is charging Dead or Alive 6 players real-world money to change a characters’ hair colour.

This microtransaction, bizarrely, is exclusive to the PlayStation 4 version of the game, and is done via its existing premium ticket system. The tickets work out at one dollar each, and it costs one ticket to change a character’s hair.

In one of the most egregious microtransactions we’ve ever seen, Dead or Alive 6 charges players to change a character’s hair colour from 16 colours, but that doesn’t unlock the colour for unlimited use thereafter. Rather, you’re just paying to change the colour. A premium ticket is consumed every time you change a character’s hair colour.

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