Activision made over $3bn out of Call of Duty in the last 12 months

December 4, 2020
Comments off
220 Views

Call of Duty is massive business for Activision – the company has just announced it’s made over $3bn from the franchise in the last 12 months.

In a note to press, Activision said it had shifted to a “shared ecosystem business model” for Call of Duty, which has seen the launch of battle royale Warzone, mobile hit Call of Duty: Mobile, and Call of Duty: Black Ops Cold war this year.

The mention of a “shared ecosystem” relates to the emergence of Warzone and the integration of Modern Warfare and Black Ops Cold War into it. From mid-December, Black Ops Cold War and Warzone share battle pass progression, and you’ll be able to level up and get XP no matter which game you play.

Read more

Comments are closed.