Assassin’s Creed Shadows team acknowledges elements “that have caused concern” among Japanese fans

July 23, 2024
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The development team behind Assassin’s Creed Shadows has apologised for elements in the game’s marketing campaign so far that have jarred with some Japanese fans – and said the game will “keep evolving” as it heads towards launch in November.

Ubisoft’s statement, released via social media today in both English and Japanese, is fairly unspecific about what exactly it is apologising for – other than noting that “some elements in our promotional materials have caused concern within the Japanese community”.

Earlier this month, Ubisoft apologised for artwork featured in the game’s Collector’s Edition that included the logo of a modern day re-enactment group.

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