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With the number of players jumping into Apex Legends sky-rocketing, it’s only natural demand for new skins and unlockables to increase. It’s possible to earn new cosmetics simply by playing, but purchasing Apex Legends coins is a fast-track way to getting extras (although you’re not guaranteed to get what you want).
Apex Legends coins are only used to unlock cosmetics, characters and weapons – they do not provide any actual advantage in the game, so it’s not ‘pay-to-play’ via the currency.