EA has said FIFA 20 improves the accessibility and availability of Icons in Ultimate Team.
Icons, introduced to Ultimate Team with FIFA 18, are some of the most coveted cards in the game. The likes of Ronaldo (Brazilian Ronaldo), Ruud Gullit and Patrick Vieira were among the best cards in FIFA 19, but there were incredibly difficult to obtain – and for many players fuelled spending on loot boxes.
An additional issue was Icons considered to be “bad” would go for big prices on the in-game auction house because they were reserved for Squad Building Challenges that would reward “good” Icons.