Just Dance is celebrating its 10th anniversary with a campaign designed to raise funds for dementia research.
Publisher Ubisoft has teamed with Alzheimer’s Research UK to create the short film, below, and will donate £1 to the charity for every retweet, regram and share it gets across Twitter, Instagram and Facebook.
The idea behind the scheme is that memories of time spent as a family are precious – and that many families have bonded over party games such as Just Dance. The video centres on Lynne Wadsworth and her mum Anne.
