Former football pro Rio Ferdinand is fronting a new campaign designed to encourage parents to turn on console family controls.
The video game industry has come under fire from the UK government in recent years as the conversation around loot boxes, spending on microtransactions and video game addiction has intensified.
During a meeting in June 2019, representatives from Epic and EA struggled to answer questions from MPs about how children play Fortnite and FIFA and the systems put in place to protect them.
