Marvel’s Avengers is yet to earn back the money spent on its development, publisher Square Enix has conceded, after it published financial results showing a 7bn yen (£50.1m) loss for the quarter.
Sales of the big budget blockbuster were “lower than expected”, company president Yosuke Matsude admitted in a newly-translated financial briefing (thanks, IGN).
Square Enix’s overall loss for the quarter was caused by a mixture of low Marvel’s Avengers retail sales and the amount of money splashed out on its “major advertising campaign”, which the company had spent big on to drum up interest after the game’s earlier delay.
