NetEase smashes up giant World of Warcraft statue, as bitter divorce from Activision Blizzard continues

January 19, 2023
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NetEase staff have smashed up a giant World of Warcraft statue by their studio, as the ongoing and increasingly bitter dispute between it and Activision Blizzard continues.

Earlier this week, Activision Blizzard revealed it was now seeking a new Chinese publisher as its current deal with NetEase, its long-standing local operator in the country, concludes this month in a war of words – and now hammers. Controversially, Activision Blizzard claimed it had offered NetEase a six-month extension to its contract – and said it was a “pity” NetEase had not taken up its offer.

In response, staff at NetEase have seemingly made their feelings clear – by taking mallets to a large World of Warcraft sculpture and tearing it down, before sipping on NetEase-branded drinks. The event was even livestreamed on social media to some 30,000 people, according to a report by WOWHead.

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