Apple reportedly scales back sales target for $3499 Vision Pro headset due to production difficulties

July 4, 2023
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Apple has reportedly scaled back its internal sales target for its Vision Pro augmented reality headset due to production difficulties.

The tech giant had previously set a target of 1m units sold in 2024, but there are now concerns it won’t be able to produce enough devices.

What’s more, as reported by the FT (thanks IGN), current production issues have pushed back plans for a cheaper version of the $3499 headset.

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