Phil Spencer has said that Xbox must have a mobile presence in order for the brand to continue to thrive.
In an interview with Eurogamer today at Gamescom in Cologne, Spencer emphasised the importance of mobile for Xbox to continue to grow its audience – and said it was the core reason behind Microsoft’s interest in buying Activision Blizzard (including its mobile arm King) for $68.7bn.
“The reason we’re in the acquisition discussion with Activision Blizzard King is around their mobile capability,” Spencer told me. “Because it’s just something we don’t have.
