Publisher Plaion marked the release of Payday 3 earlier this week by giving away “a month’s average salary” to one lucky Londoner.
Choosing London because it’s reportedly the city that struggles “most with money management”, Plaion set up a cross-city publicity stunt to put the local community to the test and have them follow the trail to a secret location where a “specially-branded van” hosted 2000 fake dollar bills.
You can see highlights of the promotion in the video below:
