Actors raise concern at “groundbreaking” SAG-AFTRA AI voice agreement

January 10, 2024
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Actor’s union SAG-AFTRA has introduced a “groundbreaking” AI voice agreement to allow voice artists to “safely explore” opportunities for their digital voice replicas, sparking concern among a number of actors.

The agreement is in conjunction with AI voice technology company Replica Studios, and will allow game studios to work with Replica to access SAG-AFTRA talent under a “fair, ethical agreement to safely create and licence a digital replica of their voice”.

A press release from the union states the agreement has been approved by affected members. It establishes minimum terms and conditions, ensures performer consent and negotiation for AI usage, and requires performers have the opportunity to opt out of AI use in new works.

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