SAG-AFTRA may strike over AI terms in video game contract

March 11, 2024
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Members of actors’ union SAG-AFTRA are likely to go on strike against game companies due to broken down negotiations on AI.

Speaking during a Q&A session at SXSW in Austin, Texas, over the weekend, SAG-AFTRA national executive director and chief negotiator Duncan Crabtree-Ireland said the probability a strike will go ahead in the next four to six weeks is “50-50, or more likely than that” (via Variety).

SAG-AFTRA voted overwhelmingly in favour of a video game strike in September 2023. While no strike action was taken by the union, it was unable to negotiate an update to the Interactive Media Agreement which covers union members’ work in games. At the time, AI was one of the key issues being discussed and it has remained just as important.

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