AI already used by 62% of studios, Unity report claims

March 18, 2024
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AI may seem like something of a dirty word at the moment, but 62 percent of studios are using AI at some point during game development.

That’s according to a new report by game engine maker Unity, which reveals that more and more development studios are adopting AI tools to make time and efficiency savings.

In 2022 the average time to launch for games was 218 days; now it’s 304 days, the report states. 71 percent of studios responding to the survey said AI had improved their delivery and operations, to reduce that time to launch.

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