Netflix will no longer publicly share its subscriber numbers, the streaming giant has announced, as it reaps the rewards of its recent password-sharing crackdown.
In a business update, Netflix co-CEO Greg Peters said the move was due to the ongoing evolution of its business model to incorporate revenue from advertising and from subscribers who now have to pay extra to add-on access for friends and family outside their primary household.
This meant that deriving Netflix’s success purely from subscriber figures was now “historical” maths, Peters said.
