Embracer says it will have a “human-centric approach to leveraging the potential” of AI

June 21, 2024
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Embracer Group – which has reduced its headcount by 4532 employees in the past financial year – wants to harness AI to “empower” its staff, saying artificial intelligence “has the capability to massively enhance game development by increasing resource efficiency”.

In its latest annual report, as spotted by PC Gamer, Embracer privacy and AI governance head Tomas Hedman stressed it would be a risk if the company didn’t use AI, as it would put the firm at a “competitive disadvantage [with] other industry players”.

“Certainly, one of the major risks for a company is not to use AI, as this would mean a competitive disadvantage vis-à-vis other industry players,” Hedman said. “Most companies will move forward on AI integration in different ways. For us, it is the way that we do this that is the most critical element.

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