Nintendo eschewing generative AI in favour of “decades of know-how”

July 5, 2024
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Whilst acknowledging that game development has a “close relationship” with “AI-like technologies”, Nintendo says it is focused on “delivering value that is unique to Nintendo and cannot be created by technology alone”.

When asked by a shareholder to expand on “Nintendo’s initiatives using AI”, Nintendo president Shuntaro Furukawa said that although generative AI was undoubtedly a “big topic” across the games industry, he believed the company’s “decades of know-how” was more valuable than AI when it came to “creating the best gaming experiences for our players”.

Furukawa also reflected on the issues of intellectual property rights, too.

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