World of Warcraft boss: “I think we should have listened more to the player base”

August 23, 2024
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World of Warcraft boss Holly Longdale says Blizzard has learned from its controversial Shadowlands launch, acknowledging the expansion “wasn’t enough” and “wasn’t the right stuff”, admitting the team should have “listened more” to its community.

Talking to PC Gamer, Longdale reflected back over World of Warcraft’s storied 20 years, partly as a player, and “as a very humble and lucky leader on this team”.

“I think we should have listened more to the player base,” Longdale said. “I think quite often in earlier times, game design wasn’t even a job, really,” she said. “It was a bunch of super incredibly passionate geeks figuring out how to make tabletop gaming into 3D. So, I think there was a lot of going on their best instincts.”

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