Diablo 4 has reportedly earned Blizzard around $150 million from in-game microtransactions since it released in June 2023.
That’s according to senior product manager, Harrison Froeschke, who stated in a since-nuked LinkedIn account that they had led the “monetisation strategy of the store cosmetics, pricing, bundle offers, personalised discounts, and roadmap planning which have driven over $150m [microtransaction] lifetime revenue”.
Froeschke’s LinkedIn account has now been removed from public view, but not before Game Pressure managed to snap a screenshot purportedly taken from Froeschke’s account, which also alleges the product manager has overseen game sales “resulting in over $1bn total lifetime revenue”.
