Horizon: Zero Dawn on Steam just got a surprise price hike.
When Sony announced Horizon’s PC release date on Friday, 3rd July, the game was priced £32.99 on Steam. But for some reason just this morning the price was raised by £7 to £39.99.
Sony has yet to explain the UK price change, but it’s worth noting Guerrilla’s open-world adventure has also seen a PC price hike across various countries. A thread on ResetEra kicked off the discussion by revealing the price had increased in Argentina. SteamDB shows the extent of the situation.