The average amount of money spent on a single video game last year in the UK rose by 6.7 percent to £36.47.
That’s based on physical retail sales, per data from GfK courtesy of the Entertainment Retailer’s Association Yearbook (thanks GamesIndustry.biz). For digital downloads, the average selling price was £15.19, a rise of 7.3 percent over last year (from data firm Omdia).
Since 2017, the average selling price of games has risen by 12 percent.
