Like Lost Ark before it, Blue Protocol is another example of East meets West from Amazon Games. Developed by Bandai Namco (and already released in Japan), Amazon is now publishing the game on Western shores and adding yet another MMO to its portfolio alongside New World.
It seems Amazon’s intention is to dominate the MMO space, but is its strategy simply to throw stuff at the wall and see what sticks? Will Blue Protocol be the stickiest of the lot? At the very least, the anime MMO is a good fit for Amazon’s gaming output, with its familiar gameplay and strikingly colourful visuals.
“It’s very different from Lost Ark, it’s very different from New World,” franchise lead Mike Zadorojny told me. “The art style, the storytelling, the anime rich nature of it speaks to a slightly different audience. New World is definitely a little bit more PvP focused in the dungeon aspect of it; Lost Ark is really about the progression system. And [Blue Protocol] is a very story driven game.”
