EA Sports FC 24 has teamed up with Pepsi Max as part of an “epic international campaign that will elevate gamers’ experiences” and let players unlock in-game rewards from participating Pepsi Max products.
The promotion – headed by footballers Vini Jr, Leah Williamson, and ambassador Son Heung-min – lets players in “20 markets around the world” pick up special Pepsi cans and bottles containing codes that can be redeemed within the game.
Pepsi says the in-game items include “slick vanity rewards” such as kits, stadium designs, and TIFOs – the term given to choreographed visual displays by supporters – as well as one Ultimate Team 75+ rated untradeable gold item, “enabling players to build formidable player line-ups within the new game”.
