Netflix is considering introducing ads and in-app purchases to its games

January 6, 2024
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Netflix is reportedly considering introducing in-app purchases and in-app ads to its games in a bid to better monetise its games service.

According to Wall Street Journal (£), Netflix executives have had “discussions” about how to generate money from its games beyond subscription revenue, including microtransactions and ads, both of which the streaming giant has avoided up until now.

It appears Netflix would only serve advertisements to ad-supported subscribers, but is also considering offering “sophisticated” games for additional cost on top of the subscription fee.

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