UPDATE 9pm: Epic has U-turned on its sale of the Gunner pet dog, a near-identical version of an item previously included in a Battle Pass. In the past hour, the pet has been removed from Fortnite’s in-game store.
In a statement issued this evening to Eurogamer Epic admitted it “should not have released” the dog and was sorry for having done so.
Many fans felt it crossed a red line around the reissuing of exclusive Battle Pass content, which Epic promises never to sell separately.